Australian wine makers don’t want to put “ugly” health warnings on bottles of wine. They’ve made a submission to the federal government, arguing that they shouldn’t have to use warning labels, because they are ugly, and ineffective in any case.
It is quite unclear how the addition of a warning label will somehow stop an idiot getting in their car and driving whilst intoxicated.
But they are, of course, reasonable people. So in their submission, they offer a trade-off. While they are not prepared to uglify their bottles, they are quite happy to police women.
WINEMAKERS have offered to label bottles with a don’t-drink-during-pregnancy logo…
Winemakers Federation chief executive Stephen Strachan yesterday said the industry had volunteered to start using the pregnancy logo. “At best, it can raise awareness but it doesn’t do anything in relation to behaviour.”
The logo they have offered up is a silhouette of a pregnant woman, holding a wine glass. Looking at the silhouette, and assuming that this is a singleton pregnancy, I’d guess that the woman is about seven or eight months pregnant. She is of course, slim. The standard “No” symbol, a red circle with a red bar, is stamped across the silhouette.*
Because it’s always just fine to police pregnant women.
See Blue Milk for some excellent posts about policing women during pregnancy:
- Whenever people start talking about the “unborn child”
- Compare and contrast
… and see Lauredhel’s excellent post about the (non) science behind all the scary tales about alcohol that are peddled to pregnant women:
Bad science on booze in pregnancy: Women infantilised with absolutist messages
*I’m sorry about the low image quality. It was taken from the dead-tree version of The Australian, using my camera.