In a strange land

More pinkification of mothers

Sunday 10 May 2009 · 13 Comments

From Google today (Mother’s Day):

pinkgoogle

Such lovely pinkification.

Good grief! Can we please, please get over this girl = pink nonsense, and the constant infantilising of women by associating them with soft, pinky, girly colours.

Categories: Everyday feminism · Gender · Mothers

13 responses so far ↓

  • Remembering Mothers Day « Homepaddock // Sunday 10 May 2009 at 4:13 pm | Reply

    [...] A Strange Land More pinkification of mothersBouquet and brickbat – paid parental leaveMy mother’s quince jellyFriday Feminist – Marilyn [...]

  • sue // Sunday 10 May 2009 at 5:46 pm | Reply

    actually this is the first year google went all pink.
    http://www.readwriteweb.com/archives/mothers_day_logos_over_the_years_from_google.php#more

  • Helen // Sunday 10 May 2009 at 6:35 pm | Reply

    Can’t agree more! Every. single. bloody mother’s day card I have seen this year – not that I buy the damn things – has had a hot pink envelope. As if it’s compulsory, or something.

  • Miss Ten // Sunday 10 May 2009 at 7:08 pm | Reply

    I agree. I don’t have a thing against the colour pink but I will not have it associated with females. And to google I say… PAHH!!!

  • Mikhela // Sunday 10 May 2009 at 10:16 pm | Reply

    I don’t even infantilise infants with soft pinky colours. Pity the pastel pallette…how did it get to be so representative of pathetic helplessness? There must be an appropriate place for pastels – but where?

  • Mikhela // Sunday 10 May 2009 at 10:17 pm | Reply

    PS Was that THE Miss Ten? What a good comment!

  • Deborah // Monday 11 May 2009 at 7:35 am | Reply

    Yes, that is THE Miss Ten. She logged into the computer, fired up google, and turned round immediately and said, “What a stereotype!” So I urged her to put a comment on my blog. They’re her own words, not mine. All I did was approve the comment.

    It was a fabulous Mother’s Day gift.

  • Femmostroppo Reader - May 11, 2009 — Hoyden About Town // Monday 11 May 2009 at 8:30 am | Reply

    [...] More pinkification of mothers [...]

  • Cactus Wren // Monday 11 May 2009 at 9:10 am | Reply

    As late as the 1930s, in the West pink was for boys (because it’s closer to tough active dynamic masculine RED) and blue was for girls (the Virgin Mary’s color and all that).

  • Daleaway // Monday 11 May 2009 at 9:35 am | Reply

    It came in in the 1980s, as far as I can remember, when the marketing boys got in on the act. And the dopy designers were allowed their dizzy way on the home makeover shows. I can’t decide whether what they did – and are doing – to little girls’ bedrooms has its roots in Taleban thinking or redneck country music.

    Pink for girls and blue for boys existed as a folk concept before the 1980s, of course, but it was no more than an option. In reality little girls and little boys both wore a wide variety of colours. Now the gender specification seems to have become much more rigid – the decor and toy industries in particular have gone hog-wild on pink and its slim pickins if you want something else. May the Barbie crew rot.

    I remember Oz in “Auf Wiedersehen Pet” (1983)protesting that their dormitory hut could not be painted pink as pink was “not a man’s colour”. Satire at the time, documentary today.

  • violet // Monday 11 May 2009 at 4:11 pm | Reply

    I’ve never knowingly steered our daughter towards pink, but it’s become her favourite colour anyway. And of course she got to choose the mother’s day card for me – which was powder pink, with a cutout of a woman in pink on it, and a spray of pink feathers behind her. My favourite colours, btw, are green and purple.

  • QoT // Monday 11 May 2009 at 6:23 pm | Reply

    THAT’S why the logo was pink! I honestly could not work it out yesterday. So now, I *headdesk*

  • (Belated) Sunday Reading List « Mothers For Women’s Lib // Monday 18 May 2009 at 7:39 pm | Reply

    [...] More Pinkification Of Mothers – “Good grief! Can we please, please get over this girl = pink nonsense, and the constant infantilising of women by associating them with soft, pinky, girly colours.” [...]

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